Overview

Whether you’re convincing a client to approve a design, a colleague to try a new idea or your five-year-old to eat broccoli, you’re selling. Every. Single. Day. But while sales is one of life’s most essential skills, most of us are never taught how to do it well. That’s changing now. In this sharp, witty and practical guide, bestselling author Ashwin Sanghi teams up with sales pros Anand Prakash and Rohit Goel to decode what it really takes to sell—without the jargon. Drawing on decades of experience across industries, they share thirteen punchy, actionable steps that will help you sell smarter, connect faster and close better.

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9789371974158

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Ashwin Sanghi is among India’s highest-selling English fiction authors. His bestselling Bharat Collection includes The Rozabal Line, Chanakya’s Chant, The Krishna Key, The Sialkot Saga, Keepers of the Kalachakra,The Vault of Vishnu, The Magicians of Mazda and The Ayodhya Alliance. Anand Prakash is a serial entrepreneur and seasoned leader with over twenty-five years in the automotive industry. He is the co-founder and managing director of Performance Cars Private Limited, which operates the BMW Infinity Cars dealership in Delhi, renowned for its customer excellence. Rohit Goel is the bestselling author of Fall, Don’t Fail (2021) and a poetry book titled Maa (2025). He is a transformative leader with over twenty-five years in senior roles across organisations like Birla Cement, General Motors, Maruti Suzuki and Bajaj Auto.

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