Overview

Full Product Details

Author:   Sue Ellson
Publisher:   120 Ways Publishing
Imprint:   120 Ways Publishing
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.377kg
ISBN:  

9780994287564

ISBN 10:   0994287569
Pages:   277
Publication Date:   23 August 2016
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

ContentsPrefaceIntroduction1. Our Global Village1.1 Marketing, Selling And Networking1.2 Location Attachment And Choice1.3 Defining Hyper Local Marketing1.4 The Benefits Of Hyper Local Marketing2. Personal Context2.1 Self Evaluation2.2 Self Management2.3 Management And Leadership2.4 Succession Planning And Exit Strategy2.5 Personal Principles2.6 Community And Business Congruency2.7 Business Ethics And Self Regulation2.8 Staffing And Outsourcing2.9 Effective Hyper Local Recruitment Techniques3. Business Context3.1 Business Choice3.2 Consumer Choice3.3 Sustainable Business3.4 Business Type And Differentiation3.5 Business Pricing4. Product And Service First Or Target Audience First?4.1 Securing Referrals From Existing Clients And Customers4.2 Other Sources Of Clients And Customers4.3 Maintaining Clients And Customers5. Market Analysis5.1 Site Or Location Setting5.2 Market Size5.3 Competitor Analysis5.4 Online Competitor Analysis5.5 Collaborator Analysis6. Location Context6.1 Fixed Address6.2 Online Address6.3 Platform Presence6.4 Collective Marketplace Address7. Market Presence7.1 Business Premises Look And Feel7.2 Business Website Development7.3 Personal Authority Website Development7.4 Real World Marketing And Advertising7.5 Currency, Recency And Relevancy8. Online And Digital Marketing8.1 White Hat Search Engine Optimization (SEO) Techniques8.2 Search Engine Ranking Factors8.3 Content Marketing Strategies That Work8.4 Amplifying The Value And Conversions From Your Content8.5 Developing Viral Content And Conversions8.6 Sending The Right Signals8.7 Sourcing Hyper Local Website Links8.8 Improving Overall Online Performance8.9 Website Ranking Threats9. Paid Marketing9.1 Search Engine Marketing (SEM)9.2 Social Media Marketing (SMM)9.3 Online Advertisements9.4 Aggregator Websites9.5 Professional Body, Industry Group And Association Memberships9.6 Gifts9.7 Donations10. Database Marketing10.1 Email Newsletter Marketing10.2 Joint Ventures And Strategic Alliances10.3 Partnerships10.4 If / Then Scenarios10.5 Follow Up And Feedback11. Program Marketing11.1 Award Programs11.2 Affiliate Programs11.3 Formal Recognition Programs11.4 Rewards Programs11.5 Surveys, Quizzes And Research Programs11.6 Accreditation And Certification12. Public Marketing12.1 Generating Content12.2 Reviews12.3 Recommendations12.4 Referrals12.5 Reputation12.6 Testimonials12.7 Feedback12.8 Advocacy13. Events Marketing13.1 Free Events13.2 Hosting Paid Events13.3 Speaking At Events13.4 Teaching13.5 Expos, Trade Fairs And Conferences13.6 Online Summits, Podcasts And Webinars14. Media Marketing14.1 Editorial14.2 Advertorial14.3 Publicity And Public Relations15. Community Marketing15.1 Networks15.2 Bartering15.3 Exchanges15.4 Local Suppliers15.5 Location Sharing15.6 Naming Rights, Sponsorships And Advertising16. Incentive Marketing16.1 Competitions16.2 Gamification Programs16.3 Loyalty Programs16.4 Relationship Marketing Programs16.5 Thank You And Gratefulness Initiatives17. Future Options Marketing18. Marketing Measurement18.1 Digital Asset Value18.2 Goodwill18.3 Performance Assessment18.4 Performance Improvement18.5 Top 20 Tips And Techniques19. Full List Of 120 Actions20. BonusesIndexAuthor

Reviews

See reviews online at https: //120ways.com/books/reviews-of-120-ways-to-market-your-business-hyper-locally/ 02/05/2017 24/05/2016 by Graeme Parker on LinkedIn - Five Stars ★ ★ ★ ★ ★ I recommend Sue's books. There is so much valuable information in them that you can't get anywhere else. Graeme Parker Business Trainer at Boot Camp Partners.

See reviews online at https: //120ways.com/books/reviews-of-120-ways-to-market-your-business-hyper-locally/02/05/2017 24/05/2016 by Graeme Parker on LinkedIn - Five Stars ★ ★ ★ ★ ★ I recommend Sue's books. There is so much valuable information in them that you can't get anywhere else. Graeme Parker Business Trainer at Boot Camp Partners.

Author Information

Author Website:   http://sueellson.com

Sue Ellson BBus AIMM MAHRI CDAA (Assoc) ASA MPCSue Ellson is an experienced trainer, professional learner, consultant in practice and an Independent LinkedIn Specialist. Sue was born in Adelaide, South Australia in 1965. Sue was married in 1985 and moved to Melbourne in Victoria, Australia in 1994. She had two children in 1995 and 1997 and was granted a divorce in 2006. Sue enjoys the simple pleasures of life - like being able to walk and breathing fresh air.Sue has completed a Bachelor of Business in Administrative Management from the University of South Australia (2000) http://unisa.edu.au, is a Member of the Australian Institute of Management AIM (since 2001) http://aim.com.au, a Member of the Australian Human Resources Institute AHRI (since 2005) http://ahri.com.au, a Member of the Melbourne Press Club (since 2008) http://melbournepressclub.com, an Associate Member of the Career Development Association of Australia CDAA (since 2015) http://cdaa.org.au and a Member of the Australian Society of Authors ASA (since 2015)http://asauthors.org.Sue has a varied range of professional experience in banking, training, recruitment, career development, human resources, marketing, networking, online publishing, social media and business. Sue's first enterprise, Newcomers Network was started in 1999 and her first website http://newcomersnetwork.com went live in 2001. Newcomers Network and Sue's close circle of local and international friends have helped her understand the needs of people from many different cultures and countries.Sue joined LinkedIn on 21 December 2003. Sue has been consulting, training, speaking, writing and advising on the topic of LinkedIn since 2008. In 2012, she created Camberwell Network http://camberwellnetwork.com and in 2015, she created 120 Ways Publishing http://120ways.com.More information about Sue is online at http://sueellson.com. LinkedIn connections are welcome at http://au.linkedin.com/in/sueellsonGoogle reviews are very welcome at https://plus.google.com/+Sueellson2

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Author Website:   http://sueellson.com

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