Overview

""This book is exactly what every serious agent needs to understand AI and use it to stay ahead."" - Haley Garcia, Real Estate Broker, Impact Elite Coaching Founder The Real Estate Market Has Changed. Your AI Playbook Should Too. Post-NAR settlement rules. Zillow inside ChatGPT. Buyers walking into your open house already armed with AI-generated comps. If you picked up the first edition of this book, you already know AI can work for your business. This fully updated 2026 edition shows you exactly how much further it can take you. Keynote speaker and AI strategist Julie Holmes has spent the past year in the field, working directly with agents, teams, and brokerages to find out what's actually working with AI, and what's just hype. Every tip, prompt, and tool recommendation has been reviewed, revised, and upgraded for the realities of real estate today. New this edition: a deeper focus on AI voice tools, automation workflows, AI agents, and the kind of non-obvious use cases that make you say ""I never thought of using AI for that."" Inside, you'll find 101+ ways to: Generate more qualified leads with AI-powered prospecting tools built for today's buyer Write listing descriptions, client emails, and social content in minutes, not hours Navigate post-NAR commission conversations with confidence, using AI to prep and practice Master listing presentations and buyer consultations with AI doing the heavy lifting before you walk in the door Use voice AI, automation, and AI agents to reclaim your time for the work only you can do Build a referral engine that keeps growing even when the market gets unpredictable You'll also get copy-paste ready prompts, honest tool recommendations, and Julie's proven frameworks: the UPGRADE Method, the 20-60-20 Equation, and the PREPARED Prompting System to level up your AI game. Still not sure if you should read this book? Consider this: 82% of buyers and sellers are already using AI to research the housing market, according to the National Association of Realtors. They're showing up more informed, and sometimes more misinformed, than ever. The agents who win in 2026 won't necessarily be the ones who know the most. They'll be the ones who show up smarter, faster, and more human than the algorithm. This book shows you how to be that agent.

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