Overview

"The name Harley-Davidson is recognized the world over as an icon of the American lifestyle and the American Dream. In 2002, the legendary motorcycle manufacturer celebrates the 100th anniversary with a travelling exhibition, an array of television programming and online events, and this publication. The author is the grandson of the founder and the man who has personally styled some of their most popular bikes. ""Willie G."" - a god among Harley fanatics and the spirtual and stylistic life blood of the the company - tells the inside story of the family business. The book contains over 500 illustrations including rare and unseen photographs from the Harley Davidson archives which feature races, rallies, famous faces and more. Willie G's narrative includes family reminiscences about the company's origins; insight into the making of Harley's classic models; personal views about custom bike styles and the freewheeling biker life; and behind-the-scenes accounts of the company's dark days and stunning revival."

Full Product Details

9780821228197

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Reviews

100 years of inspired ad campaigns from Harley-Davidson--a book to entertain Harley fans and collectors of classic Americana alike. 100 Years of Harley-Davidson Advertising takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the Gee Dad! Buy me a Harley-Davidson campaign of the 1920s to I Am Woman. Hear Me Roar in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item.

"100 years of inspired ad campaigns from Harley-Davidson--a book to entertain Harley fans and collectors of classic Americana alike. 100 Years of Harley-Davidson Advertising takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the ""Gee Dad! Buy me a Harley-Davidson"" campaign of the 1920s to ""I Am Woman. Hear Me Roar"" in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item."

Author Information

William G. Davidson is the grandson of William Davidson, who with Walter Harley started the company a century ago. Since the early 60s, he has been involved in the design of every model produced and he is unquestionably the protector of all things sacred at Harley-Davidson.

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