100 Things Every Designer Needs to Know About People

Author:   Susan Weinschenk
Publisher:   Pearson Education (US)
ISBN:  

9780321767530


Pages:   256
Publication Date:   05 May 2011
Replaced By:   9780136746911
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $79.17 Quantity:  
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100 Things Every Designer Needs to Know About People


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Full Product Details

Author:   Susan Weinschenk
Publisher:   Pearson Education (US)
Imprint:   New Riders Publishing
Dimensions:   Width: 18.10cm , Height: 1.10cm , Length: 23.00cm
Weight:   0.468kg
ISBN:  

9780321767530


ISBN 10:   0321767535
Pages:   256
Publication Date:   05 May 2011
Audience:   Adult education ,  Professional and scholarly ,  Further / Higher Education ,  Professional & Vocational
Replaced By:   9780136746911
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

The Psychology of Design How People See How People Read How People Remember How People Think How People Focus Their Attention What Motivates People People Are Social Animals How People Feel People Make Mistakes How People Decide Bibliography INDEX

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Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is The Brain Lady . She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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