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OverviewFull Product DetailsAuthor: Susan WeinschenkPublisher: Pearson Education (US) Imprint: New Riders Publishing Dimensions: Width: 18.10cm , Height: 1.10cm , Length: 23.00cm Weight: 0.468kg ISBN: 9780321767530ISBN 10: 0321767535 Pages: 256 Publication Date: 05 May 2011 Audience: Adult education , Professional and scholarly , Further / Higher Education , Professional & Vocational Replaced By: 9780136746911 Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsThe Psychology of Design How People See How People Read How People Remember How People Think How People Focus Their Attention What Motivates People People Are Social Animals How People Feel People Make Mistakes How People Decide Bibliography INDEXReviewsAuthor InformationSusan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is The Brain Lady . She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net. Tab Content 6Author Website:Countries AvailableAll regions |