Overview

Every founder starts with passion but passion without direction burns out fast. In 10 Stupid Mistakes Founders Make: Why 90% of Startups Fail in the First Year, Jason Reed, a seasoned startup coach who has worked with hundreds of entrepreneurs, reveals the most common mistakes that sink young companies and how to avoid them before they sabotage your dream. Drawing from two decades of startup mentoring, real founder stories, and practical frameworks, Jason exposes the blind spots founders ignore until it's too late: poor cash planning, weak hiring, lack of focus, chaotic scaling, and the silent killers of ego and burnout. This book is not theory it's a field guide for real founders fighting real startup battles. You'll discover: How to fix your cash flow before it kills your runway and how to tell when optimism is lying to you. Why building before validating is the most expensive form of self-deception and how to replace guesswork with data. The truth about hiring why the wrong person costs more than no person at all, and how to find real ""culture fit."" How to focus your business using The Focus Funnel the method that keeps startups from spreading too thin. Why scaling too fast breaks more companies than failure ever will and how to prepare your systems before your growth curve explodes. Simple ways to understand your numbers even if you hate accounting with The 4-Dashboard Rule. The ""Founder Trap"" how ego, comparison, and exhaustion silently kill good leaders, and how to rebuild clarity, calm, and balance. Each chapter ends with Founder Action Checklists reflection tools that turn ideas into next steps. These are not motivational quotes. They're practical, founder-tested steps designed to help you think, act, and build smarter every day. You don't need an MBA to succeed. You need clarity, discipline, and the humility to learn before you lose. This book gives you a mirror not a manual to see your startup for what it truly is and to fix what's breaking before it breaks you. Whether you're building your first startup or scaling your fifth, this book will teach you how to: Build a company that grows on purpose, not by accident. Recognize burnout before it destroys your momentum. Create financial systems that give you control and peace of mind. Design a culture that thrives even when you're not in the room. Turn every failure into a feedback loop for growth. If you've ever thought, ""I wish someone warned me before I made that mistake,"" this book is that warning. Who this book is for: Founders, startup CEOs, and entrepreneurs who want to avoid the mistakes others have already paid for. Business owners tired of trial and error who want a repeatable process for clarity and growth. Coaches, consultants, and startup mentors looking for a structured framework to guide their clients. Anyone dreaming of launching a business but afraid of failing before they start. 10 Stupid Mistakes Founders Make is the startup survival guide every entrepreneur wishes they had before their first investor meeting, first hire, or first sleepless night wondering how to keep the lights on. If you're ready to build a business that lasts not just launches then this is your roadmap to a smarter, stronger, and more sustainable startup journey.

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