Overview

Persuasion is convincing others to agree with your point of view or follow a course of action. Employers value persuasive skills in employees because these skills can impact many aspects of job performance. Through his Persuasion Institute, the author has sought out and studied the Persuasion IQ (PQ) of the world's top influencers. Now, in this game-changing guide, he's leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: - read people quickly; create instant trust; get others to take immediate action; - close more sales; - win over clients; accelerate business success; - earn what they're really worth; - influence others to accept their points of view; - win negotiations; - enhance relationships; - and--most important--hear the magical word yes more often!

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