Overview

FROM THE CREATORS OF SPIN SELLING-TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY

I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles. -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR

There's no doubt salespeople will profit from the book's focus on besting one's opponent in a battleground much changed by the information explosion of the Internet. -- William Dermody, World/Military Affairs Editor, USA Today

An innovative and very insightful perspective on what it really takes to win. -- Dave Stein, CEO and founder, ES Research Group, Inc.

Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic

A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar. -- Brigadier General Julie A. Bentz, PhDTM

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