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OverviewRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones. Full Product DetailsAuthor: Paco Underhill , Mike ChamberlainPublisher: Blackstone Audiobooks Imprint: Blackstone Audiobooks Edition: Updated, Revised ed. Dimensions: Width: 13.20cm , Height: 3.60cm , Length: 14.70cm Weight: 0.272kg ISBN: 9781441789402ISBN 10: 1441789405 Pages: 10 Publication Date: 01 June 2011 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationPaco Underhill is the founder and CEO of Envirosell, Inc., a New York-based behavioral research and consultancy firm. His clients include Microsoft, McDonald's, Adidas, and Estee Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City. Mike Chamberlain is an actor and voice-over performer in Los Angeles. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy. His audiobook narration has won four AudioFile Earphones Awards. Tab Content 6Author Website:Countries AvailableAll regions |