Overview

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.

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9781441789396

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Reviews

Intriguing for both lovers and haters of the game of visual stimulation. -- Booklist I'm in love. And if I didn't have a devoted husband, two kids, and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...Fascinating. -- Rocky Mountain News At last, here is a book that gives this underrated skill the respect it deserves. -- New York Times A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it. -- Kirkus Reviews Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, Back to the Future trilogy Why We Buy is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller. -- Oregonian Paco Underhill is Sherlock Holmes for retailers...This sleuth makes shoppers view stores with more critical eyes. -- San Francisco Chronicle

A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it. -- Kirkus Reviews Intriguing for both lovers and haters of the game of visual stimulation. -- Booklist Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, Back to the Future trilogy Why We Buy is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's I'm in love. And if I didn't have a devoted husband, two kids, and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...Fascinating. -- Rocky Mountain News The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller. -- Oregonian At last, here is a book that gives this underrated skill the respect it deserves. -- New York Times Paco Underhill is Sherlock Holmes for retailers...This sleuth makes shoppers view stores with more critical eyes. -- San Francisco Chronicle

Author Information

Paco Underhill is the founder and CEO of Envirosell, Inc., a New York-based behavioral research and consultancy firm. His clients include Microsoft, McDonald's, Adidas, and Est�e Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City. Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won five AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.

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