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Overview"Is there a method to our madness when it comes to shopping? Hailed by the ""San Francisco Chronicle"" as ""a Sherlock Holmes for retailers,"" author and research company CEO Paco Underhill answers with a definitive ""yes"" in this witty, eye-opening report on our ever-evolving consumer culture. ""Why We Buy"" is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control." Full Product DetailsAuthor: Paco Underhill , Rick AdamsonPublisher: Random House USA Inc Imprint: Random House Inc Edition: Abridged edition Dimensions: Width: 12.90cm , Height: 3.00cm , Length: 15.20cm Weight: 0.240kg ISBN: 9780739341926ISBN 10: 0739341928 Pages: 7 Publication Date: 10 April 2007 Audience: General/trade , General Format: Audio Publisher's Status: Out of Stock Indefinitely Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |