Why We Buy: The Science of Shopping

Author:   Paco Underhill ,  Rick Adamson
Publisher:   Random House USA Inc
Edition:   Abridged edition
ISBN:  

9780739341926


Pages:   7
Publication Date:   10 April 2007
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Why We Buy: The Science of Shopping


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Overview

"Is there a method to our madness when it comes to shopping? Hailed by the ""San Francisco Chronicle"" as ""a Sherlock Holmes for retailers,"" author and research company CEO Paco Underhill answers with a definitive ""yes"" in this witty, eye-opening report on our ever-evolving consumer culture. ""Why We Buy"" is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control."

Full Product Details

Author:   Paco Underhill ,  Rick Adamson
Publisher:   Random House USA Inc
Imprint:   Random House Inc
Edition:   Abridged edition
Dimensions:   Width: 12.90cm , Height: 3.00cm , Length: 15.20cm
Weight:   0.240kg
ISBN:  

9780739341926


ISBN 10:   0739341928
Pages:   7
Publication Date:   10 April 2007
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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