Overview

Paco Underhill, the author of the hugely successful Why We Buy, reports on the growing importance of women in the marketplacewhat makes a package, product, or service female-friendly. He offers a tour of the worlds marketplace, with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women become wealthier and more powerful, their preferences are transforming how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines what women look for in a home, how every major hotel chain has remodeled itself to suit the female business traveler, why some malls succeed and others fail, what women look for online, why some retail websiteslike Amazonattract women while other sites turn them off, and more.

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9781441786296

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