Understanding Digital Marketing

Author:   Gilles Kröger
Publisher:   Gilles Kroger
ISBN:  

9798201507114


Pages:   136
Publication Date:   05 January 2022
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $19.38 Quantity:  
Add to Cart

Share |

Understanding Digital Marketing


Add your own review!

Overview

"Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: - Business Model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Neuromarketing and conversion rate optimization - Search Enginge Management - Targeting - Crawling - Google Analytics / Digital Analytics - KPI - Marketing Law Another strength of this book is that each theoretical section is followed by a ""best practice"" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading. About the author: With a ""Certificate of advanced studies"" as ""Digital Marketing Specialist"" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation."

Full Product Details

Author:   Gilles Kröger
Publisher:   Gilles Kroger
Imprint:   Gilles Kroger
Dimensions:   Width: 12.70cm , Height: 0.70cm , Length: 20.30cm
Weight:   0.141kg
ISBN:  

9798201507114


Pages:   136
Publication Date:   05 January 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

ls

Shopping Cart
Your cart is empty
Shopping cart
Mailing List