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OverviewA myth-busting expose of the forces destroying the BBC The BBC is a central part of British life, shared culture and international standing. It is the British public's most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day, despite stiff competition; and the crown jewel of the UK's global reputation. But the BBC is in peril as never before in its long history. It faces ever-increasing competition and threats from new technology and consumption trends. It suffers relentless attacks from a range of hostile players motivated by their own political and commercial interests. And it faces deep funding cuts. These pressures may even destroy it within a generation. We must not end up recognizing what its value was only when it's gone. If the BBC is destroyed it will be almost impossible to rebuild it. This book is a powerful wake-up call to halt the destruction of one of our greatest assets, built up over almost a century, before it's too late. Full Product DetailsAuthor: Patrick Barwise , Peter YorkPublisher: Penguin Books Ltd Imprint: Penguin Books Ltd Dimensions: Width: 12.90cm , Height: 2.20cm , Length: 19.80cm Weight: 0.362kg ISBN: 9780141989402ISBN 10: 0141989408 Pages: 528 Publication Date: 19 November 2020 Audience: General/trade , Professional and scholarly , College/higher education , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsA must for anyone interested in the future of what many regard as Britain's most important cultural institution and our greatest source of soft power on the world stage -- The Sunday Times * John Arlidge * This book's value lies in its steady accumulation of myth-busting data ... its urgent conclusion establishes just how much Britain stands to lose if the BBC as we know it falls. -- Dorian Lynskey * Guardian * Author InformationPatrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader. Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society. Tab Content 6Author Website:Countries AvailableAll regions |