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OverviewThe authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner. Full Product DetailsAuthor: Charles Spence , Betina Piqueras-Fiszman , Heston BlumenthalPublisher: John Wiley and Sons Ltd Imprint: Wiley-Blackwell Dimensions: Width: 16.80cm , Height: 2.30cm , Length: 24.40cm Weight: 0.839kg ISBN: 9781118490822ISBN 10: 1118490827 Pages: 432 Publication Date: 03 October 2014 Audience: Professional and scholarly , Professional & Vocational Replaced By: 9781119501763 Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviews<p> The Perfect Meal can t fail to entertain, inform and ultimately to dazzle. Heston Blumenthal, chef and owner of The Fat Duck. <p> Not many people are as ready to realise the importance of the senses, not only in cooking but in eating, as Charles Spence and Betina Piqueras-Fiszman ...This book demonstrates beyond doubt that gastronomy is the most complex creative discipline that exists. Ferran Adria, elBullifoundation <p> Focussing on the brain's interpretation of our eating experience, pioneers Spence and Piqueras-Fiszman acknowledge the interdisciplinary nature of gastronomy, rendering a complex area of study both digestible and applicable. Ben Reade, Gastronome and Head of Culinary Research and Development at Nordic Food Lab The Perfect Meal goes beyond the exotic ingredients and creative insights of the chef and into the realm of the diner s psychology. Using an accessible writing style that neither talks down to the reader nor dumbs down the science, the authors take us into the relatively unexplored world of the dining context: the gastrophysics of the visual, acoustic, tactile not to mention taste and smell influences that we are exposed to in every dining experience.This is a new approach to thinking about dining that will appeal to and inform anyone who has ever been convinced to buy a cookbook by its illustrations or who persists, despite failure, to try to get a booking at The Fat Duck. John Prescott, Ph.D, author of Taste Matters: Why We Eat the Foods We Do. Nowadays a great many chefs are realising that science also has a place at the table; that a dining experience is made up of far more than just good food. By understanding how we use our senses to interact with and appreciate food we may be able to further enhance our guests' dining experiences. This book looks at many topics which will become increasingly relevant to both chefs and our food culture as a whole in the coming years. Jozef Youseff, chef and author of Molecular Gastronomy at Home (www.kitchen-theory.com) ...packed with insights that are fascinating to anyone in possession of an appetite. Amy Fleming, The Guardian One thing is for sure, after reading this book eating out will never be the same again... The Oxford Martin Programme on the Future of Food The Perfect Meal can't fail to entertain, inform and ultimately to dazzle. -- Heston Blumenthal, chef and owner of The Fat Duck. Not many people are as ready to realise the importance of the senses, not only in cooking but in eating, as Charles Spence and Betina Piqueras-Fiszman ...This book demonstrates beyond doubt that gastronomy is the most complex creative discipline that exists. -- Ferran Adria, elBullifoundation Focussing on the brain's interpretation of our eating experience, pioneers Spence and Piqueras-Fiszman acknowledge the interdisciplinary nature of gastronomy, rendering a complex area of study both digestible and applicable. -- Ben Reade, Gastronome and Head of Culinary Research and Development at Nordic Food Lab The Perfect Meal goes beyond the exotic ingredients and creative insights of the chef and into the realm of the diner's psychology. Using an accessible writing style that neither talks down to the reader nor dumbs down the science, the authors take us into the relatively unexplored world of the dining context: the gastrophysics of the visual, acoustic, tactile -- not to mention taste and smell -- influences that we are exposed to in every dining experience.This is a new approach to thinking about dining that will appeal to and inform anyone who has ever been convinced to buy a cookbook by its illustrations or who persists, despite failure, to try to get a booking at The Fat Duck . -- John Prescott, Ph.D, author of Taste Matters: Why We Eat the Foods We Do. Nowadays a great many chefs are realising that science also has a place at the table; that a dining experience is made up of far more than just good food. By understanding how we use our senses to interact with and appreciate food we may be able to further enhance our guests' dining experiences. This book looks at many topics which will become increasingly relevant to both chefs and our food culture as a whole in the coming years. -- Jozef Youseff, chef and author of Molecular Gastronomy at Home ( www.kitchen-theory.com ) Not many people are as ready to realise the importance of the senses, not only in cooking but in eating, as Charles Spence and Betina Piqueras-Fiszman ...This book demonstrates beyond doubt that gastronomy is the most complex creative discipline that exists. -- Ferran Adria, elBullifoundation Focussing on the brain's interpretation of our eating experience, pioneers Spence and Piqueras-Fiszman acknowledge the interdisciplinary nature of gastronomy, rendering a complex area of study both digestible and applicable. -- Ben Reade, Gastronome and Head of Culinary Research and Development at Nordic Food Lab The Perfect Meal goes beyond the exotic ingredients and creative insights of the chef and into the realm of the diner's psychology. Using an accessible writing style that neither talks down to the reader nor dumbs down the science, the authors take us into the relatively unexplored world of the dining context: the gastrophysics of the visual, acoustic, tactile -- not to mention taste and smell -- influences that we are exposed to in every dining experience.This is a new approach to thinking about dining that will appeal to and inform anyone who has ever been convinced to buy a cookbook by its illustrations or who persists, despite failure, to try to get a booking at The Fat Duck . -- John Prescott, Ph.D, author of Taste Matters: Why We Eat the Foods We Do. Nowadays a great many chefs are realising that science also has a place at the table; that a dining experience is made up of far more than just good food. By understanding how we use our senses to interact with and appreciate food we may be able to further enhance our guests' dining experiences. This book looks at many topics which will become increasingly relevant to both chefs and our food culture as a whole in the coming years. -- Jozef Youseff, chef and author of Molecular Gastronomy at Home ( www.kitchen-theory.com ) Not many people are as ready to realise the importance of the senses, not only in cooking but in eating, as Charles Spence and Betina Piqueras-Fiszman. The senses as the starting point for creating was one of the most important creative methods of elBulli and one of the pillars of our cooking. This book demonstrates beyond doubt that gastronomy is the most complex creative discipline that exists. Therefore, I invite you to enjoy the secrets of the fascinating world of the senses from Charles and Betina's hand, something which is fundamental to enjoy gastronomy. Ferran Adria, gastonomist and head chef of elBulli Review featured in The Times - 19 December 2014 ?This book is in a class by itself. If you thought taste was located on your tongue, then this unique book will disabuse you of that notion and reveal how both eating and cooking are extraordinarily rich multisensory experiences.? (New York Journal of Books, 1 November 2014) ?Their exhaustive analyses of everything from plate size to flavour incongruities are laced with details such as cutlery?s evolution from Victorian marrow scoops and chocolate muddlers to today?s textured spoons and ?aromatic forks.? (Nature, 30 October 2014) ?The Perfect Meal can?t fail to entertain, inform and ultimately to dazzle.? ? Heston Blumenthal, chef and owner of The Fat Duck. Not many people are as ready to realise the importance of the senses, not only in cooking but in eating, as Charles Spence and Betina Piqueras-Fiszman ...This book demonstrates beyond doubt that gastronomy is the most complex creative discipline that exists. ? Ferran Adria, elBullifoundation Focussing on the brain's interpretation of our eating experience, pioneers Spence and Piqueras-Fiszman acknowledge the interdisciplinary nature of gastronomy, rendering a complex area of study both digestible and applicable. ? Ben Reade, Gastronome and Head of Culinary Research and Development at Nordic Food Lab The Perfect Meal goes beyond the exotic ingredients and creative insights of the chef and into the realm of the diner?s psychology. Using an accessible writing style that neither talks down to the reader nor dumbs down the science, the authors take us into the relatively unexplored world of the dining context: the gastrophysics of the visual, acoustic, tactile ? not to mention taste and smell ? influences that we are exposed to in every dining experience.This is a new approach to thinking about dining that will appeal to and inform anyone who has ever been convinced to buy a cookbook by its illustrations or who persists, despite failure, to try to get a booking at The Fat Duck. ? John Prescott, Ph.D, author of Taste Matters: Why We Eat the Foods We Do. Nowadays a great many chefs are realising that science also has a place at the table; that a dining experience is made up of far more than just good food. By understanding how we use our senses to interact with and appreciate food we may be able to further enhance our guests' dining experiences. This book looks at many topics which will become increasingly relevant to both chefs and our food culture as a whole in the coming years. ? Jozef Youseff, chef and author of Molecular Gastronomy at Home (www.kitchen-theory.com) ?...packed with insights that are fascinating to anyone in possession of an appetite.? ? Amy Fleming, The Guardian One thing is for sure, after reading this book eating out will never be the same again.... ? The Oxford Martin Programme on the Future of Food Author InformationCharles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University. Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR. 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