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OverviewFull Product DetailsAuthor: John McKean (Center for Information Based Competition)Publisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 15.90cm , Height: 2.40cm , Length: 23.30cm Weight: 0.567kg ISBN: 9780471988014ISBN 10: 0471988014 Pages: 300 Publication Date: 13 April 1999 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsA book that combines detailed technical and theoretical information, statistics and a fair degree of common-sense writing. -- Winning Business, September 2000 An innovative book that provides a glimpse into what happens when 27 customer-intensive companies try to build radically new information competencies to help them succeed in a customer-focused world. At the heart of the changeover are a handful of corporate heroes called the 'information renegades'. The role of these information masters is to acquire their competitors' best companies while preventing attacks on their own client base. There are also various groups who oppose change: info-transitionals who attempt to acquire new information skills; info-phobics whose mindset prevents them from embracing change; and information barons, who realise that their function can be accomplished at the press of a button and therefore stubbornly resist change. The book demonstrates how a company that is in charge of its information can achieve strong customer understanding coupled with financial success. (Kirkus UK) Author InformationJohn McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in customer-intensive industries achieve competitive advantage from applying customer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into customer-based information competencies for the 21st century. He is frequently invited by the world's leading firms to spearhead global customer information forums. John McKean's real world customer information work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School, postgraduate work at Harvard University, and a Master's degree in Business and an undergraduate degree in Economics. E-mail: informationmasters@att.net Tab Content 6Author Website:Countries AvailableAll regions |
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