Overview

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

Full Product Details

Author:   Thomas H. Davenport ,  John C. Beck
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Edition:   New edition
Dimensions:   Width: 17.50cm , Height: 1.70cm , Length: 22.80cm
Weight:   0.589kg
ISBN:  

9781578518715

ISBN 10:   1578518717
Pages:   272
Publication Date:   23 July 2002
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 You've Got (Lots and Lots of) Mail : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy

Reviews

Getting the Attention You Need, Davenport and Beck. (August/September 2000); Putting the Enterprise Into the Enterprise System (July/August 1998); Saving ITs Soul (March/April 1994)

Author Information

Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and a Distinguished Scholar in Residence at Babson College. He is the author of Mission Critical: Realizing the Promise of Enterprise Systems, Process Innovation: Reengineering Work through Information Technology, and the co-author of Working Knowledge: How Organizations Manage What They Know.

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