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OverviewWhy are the instruction manuals for cell phones incomprehensible? Why is a truck driver's job as hard as a CEO's? How can 10 percent of every medical dollar cure 90 percent of the world's disease? Why do bad teams win so many games? Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song. These and other paradoxes are driving a whole new science--simplexity -- that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty. In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art -- your world. Full Product DetailsAuthor: Jeffrey Kluger , Holter GrahamPublisher: Hyperion Imprint: Hyperion Dimensions: Width: 2.50cm , Height: 2.50cm , Length: 2.50cm Weight: 0.454kg ISBN: 9781401390242ISBN 10: 1401390242 Publication Date: 03 June 2008 Recommended Age: From 18 years Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |