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At IDEO, we have been helping clients see what their future could be for decades. I'm excited that we now have such a human, entertaining, and thoughtful guide to explain why it is so important to get ready for the next inflection point. There is not a leader or organization that won't benefit from diving into this splendid book. --Tim Brown, Chair of IDEO and author of Change By Design This book is chockful of arresting reflections on inflection points, and practical tips on how to recognize them, understand them, and above all, to take advantage of them. A necessity on the bookshelf of every leader. --Hayagreeva Huggy Rao, Atholl McBean Professor of Organizational Behavior, Graduate School of Business, Stanford University Rita McGrath learned how to see around corners early in the age of disruption and has been ahead of the curve ever since. Along with Clayton Christensen, she is one of my go-to thinkers on how people need to be thinking about disruptive change. This entertaining, straightforward book should be a constant companion as you consider your next steps, both as a business leader and an individual. Compelling story telling, important data, incisive analysis--a great, important read. --Whitney Johnson, Founder and CEO at WLJ Advisors. Award-winning Author of Build an A Team Seeing Around Corners really captures the essence of working together - both process and expected behaviors - and how it enables all of us to know where we are, where we are going, and then anticipate and act on the inflection points to continuously deliver value for the greater good! --Alan Mulally, former CEO of Boeing Commercial Airplanes and the Ford Motor Company I never miss the opportunity to include Rita McGrath in my executive events - read this book and you'll know why! --Marshall Goldsmith, #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won't Get You There. Rita McGrath has long been one of my go-to thinkers on strategy, innovation and entrepreneurship. Seeing Around Corners builds beautifully on her earlier works by showing us that anticipating significant change is not some innate talent that only a few have. Rather, it is a discipline that can be learned and systematically improved. A game-changer! --Alex Osterwalder, Co-Founder, Strategyzer.com, bestselling author of Business Model Generation Yesterday's strategy tools are increasingly incompatible with today's dynamic environment. Seeing Around Corners is a vital addition to the strategy field. It is Rita McGrath at her best, combining thought-provoking frameworks, practical guidance and deeply researched, engaging case studies. Highly recommended. --Scott D. Anthony, Senior Partner, Innosight, author of Dual Transformation and The Little Black Book of Innovation Every organization faces the same challenge: how to mitigate future risk without stifling opportunities. Rita Gunther McGrath deftly shows how to find signals in the noise of disruption. Companies that apply her smart techniques to see around corners will not only discover their emerging inflection points earlier, they'll be in a strong position to lead their industries into the future. --Amy Webb, Founder, The Future Today Institute and Professor, NYU Stern School of Business Our world, in which any person or thing can communicate with any other person or thing instantly and near zero cost, is brimming with infinite possibilities--and risks of disruption. In her brilliant new book, Seeing Around Corners, Rita McGrath shows us how to think systematically about what this bewildering future holds--and how to take advantage of it. --Stephen Denning, author of The Age of Agile Strategic inflection points are not overnight shifts or random occurrences; they emerge as result of a systematic process. To see them before they come requires deep understanding of what happens in the mainstream and on the edges. Rita McGrath has brought this concept alive through her new book, Seeing Around Corners. The book suggests that organizations should explore the concept of an 'arena', rather than an industry. This new way of thinking is the first step to change the conventional wisdom in management and competition. In another brilliant insight, she moves away from strict definitions of product category and talks about the jobs that people are trying to get done in their lives. Through her solid understanding of trends and well-researched insights, Professor Rita McGrath provides executives and senior leaders with the practical tools they need to transform their organizations and create new, entrepreneurial opportunities that can make a positive impact in their own business and the society in general. --Ricardo Viana Vargas, Executive Director, Brightline Initiative

Featuring a foreword by Clayton Christensen At IDEO, we have been helping clients see what their future could be for decades. I'm excited that we now have such a human, entertaining, and thoughtful guide to explain why it is so important to get ready for the next inflection point. There is not a leader or organization that won't benefit from diving into this splendid book. --Tim Brown, Chair of IDEO and author of Change By Design This book is chockful of arresting reflections on inflection points, and practical tips on how to recognize them, understand them, and above all, to take advantage of them. A necessity on the bookshelf of every leader. --Hayagreeva Huggy Rao, Atholl McBean Professor of Organizational Behavior, Graduate School of Business, Stanford University Rita McGrath learned how to see around corners early in the age of disruption and has been ahead of the curve ever since. Along with Clayton Christensen, she is one of my go-to thinkers on how people need to be thinking about disruptive change. This entertaining, straightforward book should be a constant companion as you consider your next steps, both as a business leader and an individual. Compelling story telling, important data, incisive analysis--a great, important read. --Whitney Johnson, Founder and CEO at WLJ Advisors. Award-winning Author of Build an A Team Seeing Around Corners really captures the essence of working together - both process and expected behaviors - and how it enables all of us to know where we are, where we are going, and then anticipate and act on the inflection points to continuously deliver value for the greater good! --Alan Mulally, former CEO of Boeing Commercial Airplanes and the Ford Motor Company I never miss the opportunity to include Rita McGrath in my executive events - read this book and you'll know why! --Marshall Goldsmith, #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won't Get You There. Rita McGrath has long been one of my go-to thinkers on strategy, innovation and entrepreneurship. Seeing Around Corners builds beautifully on her earlier works by showing us that anticipating significant change is not some innate talent that only a few have. Rather, it is a discipline that can be learned and systematically improved. A game-changer! --Alex Osterwalder, Co-Founder, Strategyzer.com, bestselling author of Business Model Generation Yesterday's strategy tools are increasingly incompatible with today's dynamic environment. Seeing Around Corners is a vital addition to the strategy field. It is Rita McGrath at her best, combining thought-provoking frameworks, practical guidance and deeply researched, engaging case studies. Highly recommended. --Scott D. Anthony, Senior Partner, Innosight, author of Dual Transformation and The Little Black Book of Innovation Every organization faces the same challenge: how to mitigate future risk without stifling opportunities. Rita Gunther McGrath deftly shows how to find signals in the noise of disruption. Companies that apply her smart techniques to see around corners will not only discover their emerging inflection points earlier, they'll be in a strong position to lead their industries into the future. --Amy Webb, Founder, The Future Today Institute and Professor, NYU Stern School of Business Our world, in which any person or thing can communicate with any other person or thing instantly and near zero cost, is brimming with infinite possibilities--and risks of disruption. In her brilliant new book, Seeing Around Corners, Rita McGrath shows us how to think systematically about what this bewildering future holds--and how to take advantage of it. --Stephen Denning, author of The Age of Agile Strategic inflection points are not overnight shifts or random occurrences; they emerge as result of a systematic process. To see them before they come requires deep understanding of what happens in the mainstream and on the edges. Rita McGrath has brought this concept alive through her new book, Seeing Around Corners. The book suggests that organizations should explore the concept of an 'arena', rather than an industry. This new way of thinking is the first step to change the conventional wisdom in management and competition. In another brilliant insight, she moves away from strict definitions of product category and talks about the jobs that people are trying to get done in their lives. Through her solid understanding of trends and well-researched insights, Professor Rita McGrath provides executives and senior leaders with the practical tools they need to transform their organizations and create new, entrepreneurial opportunities that can make a positive impact in their own business and the society in general. --Ricardo Viana Vargas, Executive Director, Brightline Initiative

Author Information

RITA McGRATH is a best-selling author, a sought-after speaker and a longtime professor at Columbia Business School. Rita is one of the world's top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her most recent best-selling book is The End of Competitive Advantage (Harvard Business Review Press, 2013).

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