Overview

For centuries, nature has been the most underpriced asset on the planet - but that is finally beginning to change. Rewilding Wealth argues that natural capital is emerging as one of the most important asset classes of our time. Drawing on experience building the UK's leading natural capital business, this book explores the market mechanisms, business models, and cultural shifts aligning financial returns with ecological restoration. Provocative yet grounded, it challenges investors, business leaders, and financial professionals to rethink where long-term value is created - and asks whether they are ready to seize the opportunity.

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9781781339770

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Reviews

"" 'Nature is the most valuable asset on Earth, yet for centu ries we have priced it at zero. Rewilding Wealth makes the economic case for nature so compelling that ignoring it is no longer rational. This is the book that finally bridges conservation and capital.' - Rob Gardner, CEO and Co-Founder, Rebalance Earth, and author of Freedom: Earn it Keep it, Grow it 'In Rewilding Wealth, Rich Stockade delivers a thought provoking analysis of the potential for natural capital to move beyond the realms of conventional ESG fund ing, to become a fully fledged asset class with real value based on the benefits nature delivers society. - George Eustice, Managing Director, Penbroath Ltd, and former Secretary of State for the Environment, Food and Rural Affairs 'Rewilding Wealth by Rich Stockdale is a punchy, polemi cal field report from the front line of the natural capital revolution - written by the man building Britain's first conservation-focused unicorn.' - Ben Keene, Co-Founder, The Rebel Book Club, Raaise, and Good with AI 'This is the blueprint being written in real time. Simply incredible! A must-read if you want to stay on top of both landscape-wide nature regeneration and institutional scale nature finance.' - Elena Doms, Director of Europe, Oxygen Conservation 'Uplifting and optimistic, Rewilding Wealth is an antidote to fearmongering, built on aspiration for change led by private investment rather than funding from the public purse. This private-public debate forms a core part of the narrative. The book is brave in its remit, and I would urge everyone to absorb and act on the message. In the words of the author: the future is arriving faster than we thought.' - David Hill, Founder, President, Foundation For Nature 'The themes in Rewilding Wealth serve as a salient road map for scaling natural capital to a profound degree. Rich has put his finger on the nerve of what has begun to emerge and still needs to coalesce for mass market adop tion of nature-based solutions.' - Tripp Wall, Founder and CEO, Pantheon PBC 'Most books about natural capital talk numbers. This one talks culture, courage, and the uncomfortable truths our sector needs to hear. Rich has written the playbook for treating conservation not as charity but as the most excit ing asset class of our generation.' - Cain Blythe, Founder and CEO, CreditNature and Ecosulis, and author of The Fear Paradox 'Rich Stockdale and the Oxygen Conservation team are blazing a trail in the development of natural capital markets. This is how we restore nature at scale, through the mobilisation of private capital and the realignment of incentives around land management. Rewilding Wealth tells a hugely important story for our time.' - Ben Goldsmith, Chief Executive, Menhaden, and host of the Rewilding the World podcast 'We are at a critical point in history, with an unmissable opportunity to build the natural capital market and develop a more nature-connected economy. Turning private sector investment in the restoration of the natural environment into a commercial proposition is no small undertaking. In Rewilding Wealth, Rich communicates in a confident and honest way as he reflects on the challenges - and offers his fascinating perspective on how we can tackle those together.' - Mark Clayton, CEO, Triodos Bank UK

Author Information

Dr Richard Stockdale and Oxygen House have rapidly built Oxygen Conservation into one of the world's most impactful natural capital businesses. Rich is determined to make natural capital a mainstream asset class, with the ambitious target of managing over £1 billion in assets by 2030, reshaping how the world values nature and creating positive impact at scale.

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