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Full Product Details

Author:   Philip J. Kitchen ,  Don E. Schultz
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 15.20cm , Height: 2.90cm , Length: 22.90cm
Weight:   0.775kg
ISBN:  

9780333926390

ISBN 10:   0333926390
Pages:   410
Publication Date:   04 September 2001
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy

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Author Information

PHILIP J.KITCHEN is the Martin Naughton Professor of Business Strategy, specialising in Marketing, at the Queen's University Management School, Belfast. - DON E.SCHULTZ is Professor on Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. - Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.

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