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OverviewFull Product DetailsAuthor: Philip J. Kitchen , Don E. SchultzPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: Softcover reprint of the original 1st ed. 2001 Weight: 0.637kg ISBN: 9781349425327ISBN 10: 134942532 Pages: 410 Publication Date: 01 January 2001 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsRaising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = SynergyReviewsAuthor InformationPROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand Tab Content 6Author Website:Countries AvailableAll regions |
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