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OverviewCorporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations. Full Product DetailsAuthor: Philip J Kitchen , Don E SchultzPublisher: Palgrave MacMillan Imprint: Palgrave MacMillan ISBN: 9786610632275ISBN 10: 6610632278 Pages: 433 Publication Date: 04 September 2001 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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