Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer

Author:   C. Britt Beemer ,  Robert L. Shook
Publisher:   Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
ISBN:  

9780767901895


Pages:   288
Publication Date:   19 February 1998
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer


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Overview

"What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better. Applying this prescription to all aspects of marketing -- advertising, public relations, customer service, and sales -- Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as: - The ten most budget-conscious cities in America - The top ten reasons why advertising fails - The eight characteristics of America's highest-rated retail salespeople ""Be first. Be right. Or be dead"", Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win."

Full Product Details

Author:   C. Britt Beemer ,  Robert L. Shook
Publisher:   Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Imprint:   Broadway Books (A Division of Bantam Doubleday Del
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 21.00cm
Weight:   0.272kg
ISBN:  

9780767901895


ISBN 10:   0767901894
Pages:   288
Publication Date:   19 February 1998
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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C. Britt Beemer is the founder and CEO of the marketing firm America's Research Group, based in South Carolina, and the author of several books, including Predatory Marketing and It Takes a Prophet to Make a Profit. Before becoming a writer and CEO, he worked as a political manager on sixteen US senatorial campaigns. He lives in Florida. Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.

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