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OverviewWritten by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in turnout and the changing institutional role of the European Parliament (EP). Focusing mainly on the 2009 elections and using original data throughout, the next two sections are devoted to campaign communication strategies and the overall media coverage of EP elections in both established and newly-accessioned members of the European Union. The concluding section focuses on the macro- and micro-level effects of European parliamentary campaigns in a comparative perspective to illustrate how campaign strategies and media coverage were received by voters in EU member states. This insightful account on the interaction between political actors, the media, and voters allows readers to develop a global understanding of political and media system interdependencies and on comparative political communication research more generally. Essential reading to students and scholars in political science, media studies, European politics, and political communication, as well as policy makers within the European Union. Full Product DetailsAuthor: Michaela Maier , Jesper Strömbäck , Lynda Lee KaidPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: New edition Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.453kg ISBN: 9781409411321ISBN 10: 140941132 Pages: 294 Publication Date: 15 July 2011 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'This carefully conceptualized volume is an excellent example of comparative research in a multi-cultural context. Taking the 2009 EP election as an anchor point, the collaboratively written chapters of this book examine how nationalized or Europeanized the campaign styles, new reporting styles and voter reactions were in the various member states. The insights in the linkages between the national and European level make the book a must-read for anyone interested in European political communication research.' Frank Esser, University of Zurich, Switzerland 'This carefully conceptualized volume is an excellent example of comparative research in a multi-cultural context. Taking the 2009 EP election as an anchor point, the collaboratively written chapters of this book examine how nationalized or Europeanized the campaign styles, new reporting styles and voter reactions were in the various member states. The insights in the linkages between the national and European level make the book a must-read for anyone interested in European political communication research.' Frank Esser, University of Zurich, Switzerland Author InformationMichaela Maier is Professor for Applied Communication Psychology at the University of Koblenz-Landau, Germany. Her research focuses on political communication with a specific interest in the reception and effects of campaign communication. Jesper Stromback is Professor in Media and Communication and holds the Ludvig Nordstrom Chair in Journalism at Mid Sweden University, where he is also Research Director at the Centre for Political Communication Research. His research focuses on political communication, political news journalism, public opinion and the mediatization of politics. Lynda Lee Kaid was a Professor of Telecommunication and a Research Foundation Professor at the University of Florida. Her research specializations included political advertising and media coverage of elections and political events. Jesper Stromback, Michaela Maier, Lynda Lee Kaid, Clifford A. Jones, Tom Moring, Juri Mykkanen, Lars Nord, Marie Grusell, Lilia Raycheva, Jolan Roka, Ralph Negrine, Vaclav Stetka, Marta Fialova, Silke Adam, Matthias Balzer, Rosa Berganza, Carlos Jalali, Andreas R.T. Schuck, Claes de Vreese, Tiago Silva, Franca Roncarolo, Boguslawa Dobek-Ostrowsk, Bartlomiej Lodzki, David Nicholas Hopmann, Gilg U.H. Seeber, Andra Seceleanu, Jaromir Volek, Marinella Belluati, Rachid Azrout, Hajo Boomgaarden, Matthijs Elenbaas, Joost van Spanje, Rens Vliegenthart , Michael Marsh, Markus Steinbrecher. Tab Content 6Author Website:Countries AvailableAll regions |