Modern HTML Email (Second Edition)

Author:   Jason Rodriguez
Publisher:   Litmus Software Inc
Edition:   2nd Revised ed.
ISBN:  

9781910144671


Pages:   140
Publication Date:   26 August 2015
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Modern HTML Email (Second Edition)


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Overview

Despite its professed death, email remains one of the most valuable marketing channels. It is also one of the most challenging digital mediums. Between permissions, unsubscribes, email design, and buggy email clients, there are seemingly endless hurdles between the modern marketer and a successful campaign. Modern HTML Email is an introduction to the world of email marketing and design which teaches you how to overcome these hurdles and make your email campaigns better. It dives into the theory behind email marketing, guides you through designing and coding a responsive email template, and shows you how to use testing and tracking tools to improve your future campaigns. This revised and extended second edition includes additional information on permissions and legal considerations, more commentary on how to be successful in email marketing, entirely revised code examples, and even more resources for improving your skills.

Full Product Details

Author:   Jason Rodriguez
Publisher:   Litmus Software Inc
Imprint:   Litmus Software Inc
Edition:   2nd Revised ed.
Dimensions:   Width: 14.00cm , Height: 0.90cm , Length: 21.60cm
Weight:   0.231kg
ISBN:  

9781910144671


ISBN 10:   1910144673
Pages:   140
Publication Date:   26 August 2015
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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