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OverviewMindTap Marketing for Pride/Ferrell's Foundations of Marketing, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. A progression of content makes marketing relevant, interactive, and helps elevate critical thinking. From company case videos to scenario-driven assignments, MindTap complements your course. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. Full Product DetailsAuthor: William M Pride , O C Ferrell (Depaul University)Publisher: Cengage Learning Imprint: Cengage Learning Edition: 7th ed. Weight: 0.020kg ISBN: 9781305504745ISBN 10: 1305504747 Publication Date: 22 January 2016 Audience: General/trade , General Format: Online resource Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |