Overview

Transform emotional decision-making into strategic success using the small business financial statement. Understand sales, variable costs, and fixed expenditures to set realistic goals and enhance profitability for long-term business growth through proven financial insights. Measuring for Success in a Small Business draws on extensive experience with small businesses to reveal how emotional biases often cloud management decisions. Many entrepreneurs lack a solid grasp of financial data, which can hinder their ability to make informed choices. This book emphasizes the importance of the accrual basis financial statement, a vital tool for small business owners to establish achievable goals and navigate their financial landscape effectively. Focusing on breakeven analysis, the book breaks down the three critical components: sales, variable costs, and fixed expenditures. Each element requires tailored management strategies to optimize performance. By understanding how these factors interrelate, business owners can shift from emotional decision-making to data-driven strategies that foster long-term success. Readers will learn how to set realistic targets and make ongoing decisions that enhance profitability. The insights provided will empower small business managers, even those who may not be financially savvy, to utilize financial statements effectively. This book serves as a guide for those looking to transform their business approach, ensuring that emotional impulses are balanced with sound financial practices. By mastering breakeven analysis, entrepreneurs can pave the way for sustainable growth and success in their ventures.

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Gregory L. Walz, CPA, began his small business education at age twelve, sweeping floors in his family's retail furniture and appliance store. By eighteen, he managed the accounting office. After earning a B.S. in business administration from Indiana University, he worked for a major international accounting firm, eventually becoming an audit manager. In 1977, he founded his own accounting and tax practice focused on small businesses, helping clients achieve their dreams. He has also owned and managed retail, manufacturing, and real estate businesses gaining hands on experience, has presented the small business workshops developed by Wayne State University to hundreds of aspiring entrepreneurs and authored the book Dream Killers - The Real Reasons Small Businesses Fail.

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