|
|
|||
|
||||
OverviewPerfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Full Product DetailsAuthor: William M Pride , O C Ferrell (Depaul University)Publisher: Cengage Learning, Inc Imprint: CENGAGE Learning Custom Publishing Edition: 16th Revised ed. Dimensions: Width: 21.60cm , Height: 3.80cm , Length: 27.70cm Weight: 1.438kg ISBN: 9781111526191ISBN 10: 1111526192 Pages: 800 Publication Date: 12 January 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |