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OverviewPerfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing. Full Product DetailsAuthor: William M Pride , O C Ferrell (Depaul University)Publisher: Cengage Learning, Inc Imprint: Houghton Mifflin Edition: 2010 ed. Dimensions: Width: 21.20cm , Height: 2.50cm , Length: 28.20cm Weight: 1.402kg ISBN: 9780547167466ISBN 10: 0547167466 Pages: 736 Publication Date: 29 December 2008 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |