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'...if I were allowed only one book on management to take with me on my desert island, I would certainly take this one.' The Director '..Drucker brings to bear a nimble pen, an agile mind and a rare dose of common sense.' The Daily Telegraph

A shop manual for business executives, a declaration of the rights and duties of workers and management, a rehash of Drucker's previous work, a rundown on the latest in management thinking - there's some of each in these 819 easy-to-read pages by an expert popularizer of such subjects. As industrialism passes from the business society to the pluralist institutional society, Drucker claims the tasks of management are changing. Profits are still absolutely essential, but now that the post-World War II management mystique is gone, the manager must see himself as a craftsman and tackle such issues as quality of life, worker motivation, and corporate social responsibility. What makes a manager and what makes top management ( People have indeed a right to expect a serious and competent superior ) and what makes optimal organization ( The right answer is whatever structure enables people to perform and contribute ) are referenced by examining the success stories of Sears, Roebuck; Marks & Spencer; IBM; a German firm and the Japanese personnel management system. Middle management must be supervised by a tight, independent executive secretariat of directors, who need to know how to keep the company the right size and beware the pitfalls of multinationalism. At the same time, Drucker recommends participatory democracy over Stalinism within the organization. Like his much admired variety store, in this vast display the gadgets are mixed with the real buys. And value largely depends on what the customer is looking for. (Kirkus Reviews)

'...if I were allowed only one book on management to take with me on my desert island, I would certainly take this one.' The Director '..Drucker brings to bear a nimble pen, an agile mind and a rare dose of common sense.' The Daily Telegraph

'...if I were allowed only one book on management to take with me on my desert island, I would certainly take this one.' The Director '..Drucker brings to bear a nimble pen, an agile mind and a rare dose of common sense.' The Daily Telegraph

Author Information

Born in Vienna in 1909, Peter F. Drucker was educated in Austria and England. From 1929 he was a newspaper correspondent abroad and an economist for an international bank in London. Since 1937 he has been in the United States, first as an economist for a group of British banks and insurance companies, and later as a management consultant to several of the country's largest companies, as well as leading companies abroad. Drucker has since had a distinguished career as a teacher, first as Professor of Politics and Philosophy at Bennington College, then for more than twenty years as Professor of Management at the Graduate Business School of New York University. Since 1971 he has been Clarke Professor of Social Science at Claremont Graduate School in California. In addition to his management books, Peter Drucker is also renowned for his prophetic books analysing politics, economics and society. These books span fifty years of modern history beginning with The End of Economic Man (1939) and including The Practice of Management; Innovation and Entrepreneurship; Managing in the Next Society; Management Challenges in the 21st Century; The Effective Executive and The Essential Drucker.

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