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OverviewFull Product DetailsAuthor: Chip Heath , Dan HeathPublisher: Random House USA Inc Imprint: Random House Inc Dimensions: Width: 14.50cm , Height: 2.90cm , Length: 21.90cm Weight: 0.442kg ISBN: 9781400064281ISBN 10: 1400064287 Pages: 336 Publication Date: 02 January 2007 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsMade to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity. --The Christian Science Monitor Utterly compelling. --Los Angeles Times Surprising and provocative. --The New York Sun Savvy. --People Fun to read and solidly researched. --Publishers Weekly (starred review) Author InformationChip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments. Tab Content 6Author Website:Countries AvailableAll regions |
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