Overview

One of the most successful Black businessmen in the country, who has led Nike’s Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable story of his rise from gangland violence to the pinnacles of international business. Jump tells Larry Miller’s journey from the violent streets of West Philly in the 1960s to the highest echelons of American sports and industry. Miller wound up in jail more than once, especially as a teenager. But he immersed himself in the educational opportunities, eventually took advantage of a Pennsylvania state education-release program offered to incarcerated people, and was able to graduate with honors from Temple University. When revealing his gangland past caused him to lose his first major job opportunity, Miller vowed to keep it a secret. He climbed the corporate ladder with a number of companies such as Kraft Foods, Campbell’s Soup, and Jantzen, until Nike hired him to run its domestic apparel operations. Around the time of Michael Jordan’s basketball retirement, Nike Chairman Phil Knight made Larry Miller president of the newly formed Jordan Brand. In 2007 Paul Allen convinced Miller to jump to the NBA to become president of the Portland Trailblazers, one of the first African-Americans to lead a professional sports team, before returning to Jordan Brand in 2012. All along, Miller lived two lives: the secret of his violent past haunted him, invading his days with migraines and his sleep with nightmares of getting hauled back to jail. More than a rags-to-riches story, Jump is also a passionate appeal for criminal justice reform and expanded educational opportunities for incarcerated and formerly incarcerated people across the United States. Drawing on his powerful personal story, as well as his vast and well-connected network, Miller plans to use Jump as a launching point to help expand such opportunities and to provide an aspirational journey for those who need hope.

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9780063242845

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Larry Miller was appointed the first chairman of the Jordan Brand Advisory Board in January 2019. Prior to that he was president of Jordan Brand from 1997 to 2006, and from 2012 to December 2018. In that role he was responsible for all aspects of the iconic athletic-apparel firm, from supply chains and advertising to marketing and growing the global brand. Under his leadership, Jordan Brand has grown from a $200-million basketball-shoe company to a $3.5-billion athletic footwear and apparel firm. Miller helped found the Jordan Brand at Nike in 1997 before becoming president of the Portland Trailblazers from 2007 to 2012, after which he returned to Jordan Brand. Miller graduated with honors from Temple University in 1980 and earned an MBA from LaSalle University. He currently serves on the boards of directors of Self Enhancement, Inc., and the Oregon Business Council. A passionate advocate for education and mentorship, he's taken leadership roles with the Urban League and Junior Achievement.

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