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OverviewBob Shook, business journalist and former CEO, offers an in-depth look at the history, the inner workings, and the massive success of the biggest player in the gambling industry behind Harrah's - one of the world's foremost casinos. From its origin in 1937 to its modern success as a $3 billion dollar industry leader, Shook explores the genius marketing strategies and brilliant business decisions that built the gambling giant from a backyard family operation. Full Product DetailsAuthor: Robert L. ShookPublisher: John Wiley and Sons Ltd Imprint: John Wiley & Sons Inc Dimensions: Width: 16.70cm , Height: 2.60cm , Length: 24.30cm Weight: 0.688kg ISBN: 9780471263234ISBN 10: 0471263230 Pages: 352 Publication Date: 23 December 2002 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Unknown Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsShook spins a well-researched, focused account that offers uniformly sound advice... (Publishers Weekly, November 11, 2002) ...this book provides a fascinating look inside the gambling industry. (Library Journal, December 15, 2002) Author InformationROBERT L. SHOOK is a seasoned author, former salesman, and founder and former CEO of Shook Associates and American Executive Life Insurance Company. He is also the author of forty-five books, including The IBM Way, Honda: An American Success Story, and Turnaround: The New Ford Motor Company. Tab Content 6Author Website:Countries AvailableAll regions |
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