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OverviewThis book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc. This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing. Full Product DetailsAuthor: Lan TaoPublisher: Springer Verlag, Singapore Imprint: Springer Verlag, Singapore Edition: 1st ed. 2022 Weight: 0.565kg ISBN: 9789811911682ISBN 10: 9811911681 Pages: 247 Publication Date: 21 May 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationLan Tao completed his Ph.D., and he has 28 years of work experience, including 17 years in Huawei. He held the positions as Directors of Corporation Strategy Department and regional Marketing department. Now as Senior Consultant, he is focusing on strategy and marketing consulting project. Tab Content 6Author Website:Countries AvailableAll regions |