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Overview"Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub ""smart creatives."" Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (""Consensus requires dissension,"" ""Exile knaves but fight for divas,"" ""Think 10X, not 10%"") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that." Full Product DetailsAuthor: Eric Schmidt, III , Assistant Professor of History Jonathan Rosenberg (Florida Atlantic University) , Alan Eagle , Holter GrahamPublisher: Grand Central Publishing Imprint: Grand Central Publishing Dimensions: Width: 13.20cm , Height: 2.00cm , Length: 14.70cm Weight: 0.181kg ISBN: 9781478983521ISBN 10: 1478983523 Pages: 8 Publication Date: 23 September 2014 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAn informative and creatively multilayered Google guidebook from the businessman's perspective. --Kirkus Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation. --Fortune An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future. --Publisher's Weekly Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation. --Fortune An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future. --Publisher's Weekly An informative and creatively multilayered Google guidebook from the businessman's perspective. --Kirkus Author InformationEric Schmidt served as Google's CEO from 2001 to 2011 and transformed it into a global technology leader. He is now Google's executive chairman. Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page. Tab Content 6Author Website:Countries AvailableAll regions |