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OverviewThis is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border. Full Product DetailsAuthor: Harvard Business ReviewPublisher: Harvard Business Review Press Imprint: Harvard Business Review Press Dimensions: Width: 14.20cm , Height: 1.80cm , Length: 20.80cm Weight: 0.290kg ISBN: 9781591391333ISBN 10: 1591391334 Pages: 224 Publication Date: 17 May 2004 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationThe Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management. Tab Content 6Author Website:Countries AvailableAll regions |