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OverviewStop pushing productsand start cultivating customer relationships. If you need the best practices and ideas for marketing today this book is for you. This collection of HBR articles will help you figure out what business you're really in, collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, get a bird's-eye view of your brands' strengths and weaknesses, tap a market that's larger than China and India combined, and deliver superior value to your B2B customers. Full Product DetailsAuthor: Harvard Business ReviewPublisher: Harvard Business Review Press Imprint: Harvard Business Review Press Dimensions: Width: 14.00cm , Height: 2.30cm , Length: 21.00cm Weight: 0.270kg ISBN: 9781422162552ISBN 10: 1422162559 Pages: 272 Publication Date: 10 May 2011 Audience: General/trade , General , General Format: Paperback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationIf you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place. Tab Content 6Author Website:Countries AvailableAll regions |