Harvard Business Review on Reinventing Your Marketing

Author:   Harvard Business Review
Publisher:   Harvard Business Review Press
ISBN:  

9781422162552


Pages:   272
Publication Date:   10 May 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Harvard Business Review on Reinventing Your Marketing


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Overview

Stop pushing products—and start cultivating customer relationships. If you need the best practices and ideas for marketing today this book is for you. This collection of HBR articles will help you figure out what business you're really in, collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, get a bird's-eye view of your brands' strengths and weaknesses, tap a market that's larger than China and India combined, and deliver superior value to your B2B customers.

Full Product Details

Author:   Harvard Business Review
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 14.00cm , Height: 2.30cm , Length: 21.00cm
Weight:   0.270kg
ISBN:  

9781422162552


ISBN 10:   1422162559
Pages:   272
Publication Date:   10 May 2011
Audience:   General/trade ,  General ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

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