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OverviewLeading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Management provides the latest strategies for maximizing the value of your brands and products. It is a Harvard Business Review paperback. Full Product DetailsAuthor: Harvard Business ReviewPublisher: Harvard Business Review Press Imprint: Harvard Business Review Press Dimensions: Width: 14.10cm , Height: 1.60cm , Length: 21.00cm Weight: 0.280kg ISBN: 9781578511440ISBN 10: 1578511445 Pages: 256 Publication Date: 25 August 1999 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of Contents1. Building Brands without Mass Media by Erich Joachimsthaler and David A. Aaker 2. Brands versus Private Labels by John A. Quelch and David Harding 3. How Do You Grow a Premium Brand? by Regina Fazio Maruca 4. Should You Take Your Brand to Where the Action Is? by David A. Aaker 5. Extend Profits, Not Product Lines by John A. Quelch and David Kenny 6. The Logic of Product-Line Extensions--Perspectives from the Editors 7. Can This Brand Be Saved? by Regina Fazio Maruca 8. Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark About the Contributors IndexReviewsAuthor InformationSince 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. Tab Content 6Author Website:Countries AvailableAll regions |
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