Globalization: The External Pressures

Author:   Paul Kirkbride ,  Karen Ward
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780471499381


Pages:   352
Publication Date:   24 August 2001
Format:   Hardback
Availability:   To order   Availability explained
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Globalization: The External Pressures


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Overview

Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all-round dissection and a one-stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside. Globalization: The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment. Topics covered in the book include: The global economy (world trade flows, foreign and direct investment etc.) The global labour market The global information market (how globalization has been fuelled by the internet revolution) The role of a corporate parent in a multinational business The management of global partnerships and alliance The pull towards globalization from the market and customers (including the problems of marketing products and services globally) The centrifugal forces of global and local tension

Full Product Details

Author:   Paul Kirkbride ,  Karen Ward
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 16.00cm , Height: 2.60cm , Length: 23.40cm
Weight:   0.630kg
ISBN:  

9780471499381


ISBN 10:   0471499382
Pages:   352
Publication Date:   24 August 2001
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Preface. Acknowledgements. Editors' Introduction (P. Kirkbride). The State of Globalization Today (P. Kirkbride, et al.). The Globalization Process in the World Economy (J. Heptonstall). Global Labour Markets (J. Duncan). On the Internet All Business is Global (Like it or Not) (M. Malmgren). Global Parenting (M. Alexander). Managing Global Partnerships and Alliances (R. Pudney). Global Marketing (H. Hennessey). Managing Global Customers (H. Hennessey). The Global Pharmaceutical Industry (M. Schofield). Faces of Globalization (S. Burns, et al.). Author Biographies. Index.

Reviews

...both books are good summaries of the practical literature on global firms...functional to the core, these books tell managers what is and what to do . Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one--stop shopping for the busy middle manager interested in globalisation. (Times Higher Education Supplement, 3 May 2002)


...both books are good summaries of the practical literature on global firms...functional to the core, these books tell managers what is and what to do . Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one-stop shopping for the busy middle manager interested in globalisation. (Times Higher Education Supplement, 3 May 2002)


Author Information

Paul Kirkbride, Ashridge, is the editor of Globalization: The External Pressures, published by Wiley.

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