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OverviewFoundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest. Full Product DetailsAuthor: William M Pride , O C Ferrell (Depaul University)Publisher: Cengage Learning, Inc Imprint: South Western Educational Publishing Edition: 4th ed. Dimensions: Width: 21.30cm , Height: 1.80cm , Length: 27.40cm Weight: 1.043kg ISBN: 9781439039441ISBN 10: 1439039445 Pages: 544 Publication Date: 01 January 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |