Overview

Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.

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9781913947668

Table of Contents

Reviews

A good balance of visual and written language. A comprehensive study with a clear and inviting format. * Sharon Porteous, NSCG Newcastle College * The book contains a clear view about the ever-changing fashion industry. Also, it provides useful information and resources about job positions related to the topic. * Sunhyung Cho, Iowa State University * Information provided is precise, easy to understand and easy to read. * Stephanie Carlo, Stephens College * This great book provides the fashion student with everything they need to understand the concept of research as a means to ideas generation and development. This modern, visual book is clearly formatted, and guides the reader through the processes required for concept generation including: mind-mapping, sketchbooks, and working on the stand. The activities and case studies are relevant to the topics being discussed, but the final chapter, Concept Development, pulls the whole book together nicely, bringing it to a logical, sound conclusion. This book will remain relevant for a long time. * Surena Primus, Leeds Arts University * This book is excellent for students who are learning about designing and building a portfolio - it is very easy and clear to read with great visuals. It supports the way in which I teach students and having come from industry myself the book gives a good/realistic approach to how designers work in the industry. A very informative book. * Katie Roe, Leeds Arts University * The book is informative and practical. The layout is inspiring and the text is easy to follow. Since social media I find the students struggle with the concept of research and why they need to conduct it. This book explains exactly how and why it is important. The sections it is split into are easy to digest with strong linking imagery. I particularly like the explanation of triangulation, the importance of primary and secondary research and how it is linked to case studies showing how this links into the final collections. The case studies are interesting and relevant designers. There are elements within the book that I think sometimes students forget are forms of research, such as colour theory and sampling; being shown how to document this is really interesting. * Charlotte Stacey, South & City College, Birmingham, UK * This is an excellent resource for students. I particularly think that the following points are why my learners would benefit from this book: Easy to follow the research, design and making process. Strong layout and imagery to inspire learners. Inspiring case studies. * Jessica Lench-Hammonds, South & City College, Birmingham, UK *

Author Information

Ezinma Mbeledogu is currently Senior Lecturer on the BA (Hons) Fashion course at UCA Epsom. She studied Fashion Womenswear at Central Saint Martins and completed her MA in Fashion at the Royal College of Art, going on to produce her own fashion label. She has also completed an MA in Social Anthropology at Goldsmiths College.

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