Digital Media Effects

Author:   W. James Potter
Publisher:   Rowman & Littlefield
ISBN:  

9781538141014


Pages:   264
Publication Date:   20 January 2021
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Digital Media Effects


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Overview

People have always depended on the mass media for information and entertainment. Surveys of their exposure consistently have shown increases in their time spent with the media year after year; these increases shot up dramatically in the past two decades with the proliferation of what has been called the digital or new media. With mobile devices and easy access to Wi-Fi connections, people are now in constant connection with an ever growing source of information and entertainment and they can contribute their own content to those sources by using email and texting, as well as sharing photos, videos, and even the most minute details of their everyday lives. As their media usage shifts away from the traditional media and into digital media with their immediacy, interactivity, and intrusiveness, the way the media have been affecting people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media, this book focuses attention much more onto the special kinds of effects that are now occurring given the changes in the nature of those exposures as well as the access to a much wider range of messages and experiences.

Full Product Details

Author:   W. James Potter
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Dimensions:   Width: 17.70cm , Height: 1.50cm , Length: 24.40cm
Weight:   0.463kg
ISBN:  

9781538141014


ISBN 10:   1538141019
Pages:   264
Publication Date:   20 January 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface and Acknowledgments Chapter 1: The Current Media Environment Chapter 2: What Is a Media Effect? Chapter 3: Attraction to Digital Media Chapter 4: Effects of Exposure to News Chapter 5: Effects of Exposure to Advertising Chapter 6: Effects of Exposure to Entertainment Chapter 7: Effects of Using Social Media Sites Chapter 8: Effects of Living in Virtual Worlds on the Internet Chapter 9: Effects of Competing in Computer Games Chapter 10: Effects on Institutions Chapter 11: Broad Effects Chapter 12: Big Picture Issues Glossary

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Author Information

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

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