Buyology: Truth And Lies About Why We Buy

Author:   Martin Lindstrom
Publisher:   Yuan Liu Chu Ban Gong Si
ISBN:  

9789573265429


Pages:   239
Publication Date:   01 October 2009
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Our Price $62.30 Quantity:  
Add to Cart

Share |

Buyology: Truth And Lies About Why We Buy


Add your own review!

Overview

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
- Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
- Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards.
- Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
- Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest.
- Cool brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

Full Product Details

Author:   Martin Lindstrom
Publisher:   Yuan Liu Chu Ban Gong Si
Imprint:   Yuan Liu Chu Ban Gong Si
Dimensions:   Width: 14.70cm , Height: 1.30cm , Length: 20.80cm
Weight:   0.340kg
ISBN:  

9789573265429


ISBN 10:   9573265427
Pages:   239
Publication Date:   01 October 2009
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

ls

Shopping Cart
Your cart is empty
Shopping cart
Mailing List