Overview
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
- Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
- Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards.
- Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
- Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest.
- Cool brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
Full Product Details
Author: Martin Lindstrom
Publisher: Yuan Liu Chu Ban Gong Si
Imprint: Yuan Liu Chu Ban Gong Si
Dimensions:
Width: 14.70cm
, Height: 1.30cm
, Length: 20.80cm
Weight: 0.340kg
ISBN: 9789573265429
ISBN 10: 9573265427
Pages: 239
Publication Date: 01 October 2009
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.