Blackberry Planet: The Story of Research in Motion and the Little Device That Took the World by Storm

Author:   Bill Quinn ,  Alastair Sweeny
Publisher:   Tantor Audio
ISBN:  

9781665193870


Publication Date:   20 July 2020
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
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Blackberry Planet: The Story of Research in Motion and the Little Device That Took the World by Storm


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Overview

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motions innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the worlds foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen of England, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the CrackBerry, and the various patent suits RIM has had to fight off including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where theyve been, to try and predict where theyre going.

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Author:   Bill Quinn ,  Alastair Sweeny
Publisher:   Tantor Audio
Imprint:   Tantor Audio
ISBN:  

9781665193870


ISBN 10:   1665193875
Publication Date:   20 July 2020
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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