Overview

This is an essential how-to guide on the application of structural equation modeling (SEM) techniques with the AMOS software, focusing on the practical applications of both simple and advanced topics. Written in an easy-to-understand conversational style, the book covers everything from data collection and screening to confirmatory factor analysis, structural model analysis, mediation, moderation, and more advanced topics such as mixture modeling, censored date, and non-recursive models. Through step-by-step instructions, screen shots, and suggested guidelines for reporting, Collier cuts through abstract definitional perspectives to give insight on how to actually run analysis. Unlike other SEM books, the examples used will often start in SPSS and then transition to AMOS so that the reader can have full confidence in running the analysis from beginning to end. Best practices are also included on topics like how to determine if your SEM model is formative or reflective, making it not just an explanation of SEM topics, but a guide for researchers on how to develop a strong methodology while studying their respective phenomenon of interest. With a focus on practical applications of both basic and advanced topics, and with detailed work-through examples throughout, this book is ideal for experienced researchers and beginners across the behavioral and social sciences.

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9780367863296

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Reviews

This is one of the best book on Statistics and Research Methods I have ever reviewed so far. This book covers all you need to know on SEM i.e., the concept, introduction to the software, how to prepare data in SPSS and AMOS for analysis, measurement and structural elements of latent variable modelling, full SEM, mediation & moderation with latent variables, and latent growth analysis. To my knowledge, this is the most comprehensive book on the market. I highly recommend this book and I will definitely recommend it to all my students (undergraduate and postgraduate). -- Daniel Boduszek, University of Huddersfield, UK & SWPS University, Poland

Author Information

Joel E. Collier Ph.D. is the Tommy and Terri Nusz Professor of Marketing at Mississippi State University, USA. He is also the Ph.D. Director for doctoral studies in the Department of Marketing. Dr. Collier teaches structural equation modeling on the doctoral level and has published numerous articles in the top journals of his field using this technique. He has also worked as a consultant for the following firms: Time Warner, Muvico, Reeds Jewelers, Cashman Photo, and the Carolina Hurricanes professional hockey team.

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