Sales & marketing books

""Meat Retailing"" is a comprehensive and practical guide dedicated to the business, management, and technical operations...  Read More >>

""The First Hundred Million"" is a fascinating exploration of mass-market publishing and the psychology of the American...  Read More >>

""My Life in Advertising"" is the seminal autobiography of Claude C. Hopkins, one of the most influential figures...  Read More >>

""Winning and Holding: In Advertising and Selling"" is a comprehensive exploration of the core principles of marketing...  Read More >>

Content Foundations is the playbook for building scalable, sustainable content programs in the age of AI. Too...  Read More >>

Tired growth playbooks are failing — Market-Led Growth reveals a bold new operating model built for the AI era,...  Read More >>

This book explores the effectiveness of voluntary environmental programs (VEPs): initiatives designed and managed...  Read More >>

A story of a seasoned lubricant seller who must unlearn old habits and master buyer-led selling. With simple actions...  Read More >>

Are you tired of working harder every month-posting nonstop, running ads blindly, chasing leads-yet still watching...  Read More >>

It's 9 PM on a Saturday, and you're still working. If you're answering lead emails while your family watches a movie...  Read More >>

Get licensed faster and close deals sooner with Arizona-specific law, contracts, and client-ready systems. Prepare...  Read More >>

From agency rules to offers: master the high-yield topics and the field systems that close deals in New York. Pass...  Read More >>

This book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core...  Read More >>

Melanie Deziel and Phil M. Jones reveal powerful content marketing strategies that make a winning case for your...  Read More >>

Anthony's story proves that with focus and persistence, door-to-door sales can become a life-changing career. He...  Read More >>

Inviting Depth is an essential guide for UX and design researchers conducting in-depth interviews. It features 28...  Read More >>

Ce livre revient sur des publications qui n'avaient pu ou su trouver un lectorat. Pour marquer leur ancienneté,...  Read More >>

Can a store make you feel at home before you even see the products?In Sensory Marketing, Dr. Tatiana Benites reveals...  Read More >>

Parlez avec clarté. Influencez avec confiance. Faites entendre vos idées. Dans chaque réunion, chaque présentation,...  Read More >>

A practical guide to building successful marketing strategies, brands, and customer experiences tailored to the...  Read More >>

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Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability...  Read More >>