Sales & marketing books

The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated...  Read More >>

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical...  Read More >>

Getting bookkeeping clients should not feel like begging, cold calling, or guessing what might work. If you know...  Read More >>

Hör auf, wie ein Algorithmus zu klingen - bevor er dich ersetzt. In einer Welt, in der Künstliche Intelligenz (KI)...  Read More >>

THE EXCEPTIONAL EXPERIENCE: Creating a Business Your Customers Will Love, is a straightforward exploration into...  Read More >>

You're spending 60% of your time on things AI should be doing for you. Scripting, SEO research, thumbnail briefs,...  Read More >>

Vibe to First Sale is a practical playbook for solo founders who want proof - not hype. This book is built around...  Read More >>

En Retail disruptivo dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano...  Read More >>

In the age of social media as personal television, it's not about being the best at what you do, it's about being...  Read More >>

Every business owner has been pitched a sports sponsorship. A logo on a banner. An announcement during a game....  Read More >>

FORECAST: Pipeline Fiction is a diagnostic and implementation guide for CEOs and general managers of Saudi industrial...  Read More >>

L'objectif de cet ouvrage est d'étudier l'utilisation des médias numériques dans la gestion de l'image de marque...  Read More >>

A practical, no-nonsense marketing playbook for UK kitchen installers who want more profitable leads, steadier workloads...  Read More >>

Squeeze More Juice from the Orange: Proven Methods for Getting More Out of What You Already Have flips the script....  Read More >>

Kingsley Pungong is a pan-African entrepreneur, investor, and strategic advisor with extensive experience building...  Read More >>

Ce livre est un guide pratique sur le marketing et la vente des produits agroalimentaires locaux, destiné aux entrepreneurs,...  Read More >>

 Read More >>

 Read More >>

 Read More >>

 Read More >>

 Read More >>

 Read More >>

 Read More >>

This book examines twelve of the most widespread myths about sustainable consumption—from the belief that information...  Read More >>

Now in its 3rd edition, Profession and Purpose is the essential resource for MBA students interested in applying...  Read More >>