Sales & marketing books

What if the real problem isn't your marketing... but the way you're making decisions? Every day, businesses launch...  Read More >>

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical...  Read More >>

This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate...  Read More >>

The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated...  Read More >>

An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product...  Read More >>

Are you a small business owner feeling overwhelmed by the whisper of 'AI' but unsure how it applies to *your* bottom...  Read More >>

La inteligencia artificial ha democratizado la creación de contenido. Hoy puedes generar artículos en minutos, estructurar...  Read More >>

Dieses Essential erklärt, wie Unternehmen in der neuen Ära der KI-Systeme online sichtbar bleiben. Denn: ChatGPT,...  Read More >>

The digital market has taught techniques - copywriting, funnels, ads, cart openings - but it has often neglected...  Read More >>

In an era marked by algorithmic influence, platform capitalism, and digitally mediated social lives, the field of...  Read More >>

This book solves a central paradox of modern business: artificial intelligence scales globally, but the work it...  Read More >>

You lost the deal. You were cheaper, more experienced, and better reviewed. So what happened? The other guy asked...  Read More >>

Naukowcy na calym świecie intensywnie badali elektroniczną pocztę pantoflową (e-WOM) w ciągu ostatniej dekady. Jednak...  Read More >>

Estudiosos de todo o mundo têm estudado intensamente o passa-a-palavra eletrónico (e-WOM) na última década. No entanto,...  Read More >>

Wissenschaftler auf der ganzen Welt haben elektronische Mundpropaganda (e-WOM) im letzten Jahrzehnt intensiv untersucht....  Read More >>

Studiosi di tutto il mondo hanno analizzato intensamente il passaparola elettronico (e-WOM) nell'ultimo decennio....  Read More >>

Stop wasting ad budget, chasing the wrong leads, or relying on luck. The A-Z Handbook for Heating & HVAC Marketing...  Read More >>

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Sales isn't complicated. It isn't easy. After more than forty years in sales, Joseph Gatto learned something the...  Read More >>

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Now in its 3rd edition, Profession and Purpose is the essential resource for MBA students interested in applying...  Read More >>

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for...  Read More >>

This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate...  Read More >>

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment....  Read More >>