Sales & marketing books

Learn the theory and practice of social media marketing and social media management success with this textbook....  Read More >>

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying...  Read More >>

Understand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise...  Read More >>

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing...  Read More >>

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a...  Read More >>

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer...  Read More >>

Pourquoi certaines marques deviennent des légendes indestructibles, tandis que d'autres, plus puissantes, s'effondrent...  Read More >>

*Guinness World Record: il libro di saggistica più venduto nella storia* ** OLTRE 5.000.000 DI COPIE VENDUTE NELLA...  Read More >>

Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines...  Read More >>

This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and...  Read More >>

Grounded, honest, and deeply practical, this book gives you clear frameworks and clarity on your next steps to build...  Read More >>

Brady Wilson argues that talk is humanity's oldest, most powerful tool. It rebuilds trust and turns conflict into...  Read More >>

What does it mean to be human at work? And why are we still having this conversation? A unified approach for leadership...  Read More >>

A comprehensive guide for sales professionals to leverage artificial intelligence across the entire sales process,...  Read More >>

You may not realize it, but you're a salesperson-every day you sell your character. Strong character traits lead...  Read More >>

Thinking about selling on your own-but worried it might be more than you bargained for?Are you unsure if the process...  Read More >>

Revealing the Missing Alignment Layer in Modern Go-to-Market Most go-to-market organizations struggle with alignment....  Read More >>

Marketing is noisy. Most of it is unnecessary. In a world obsessed with growth hacks, viral tactics, and the next...  Read More >>

The Only Book That Covers All 54 African Nations - One Chapter EachAfrica is 1.4 billion people, 54 sovereign nations,...  Read More >>

Artificial intelligence is rapidly reshaping real estate-but for licensed professionals, the real challenge isn't...  Read More >>

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People don't buy on logic. They buy on emotion - and justify it afterward. EMPATHX is the complete methodology for...  Read More >>

The restaurant and bar industry is one of the most brutal businesses in the world. It doesn't have to be. You built...  Read More >>

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Social Media Strategy is a structured marketing and digital communication guide designed to support brand development,...  Read More >>